About Us

Headed up by Joe and Peppy Niccoli since 1970 (the deli's been in the family since the 1950s), this small but stellar neighborhood delicatessen in Phoenix offers homemade pizzas, sausages (the Niccolis make about 25 pounds a day), breads, and sweet treats like cannoli, sfogiatelle, and pizelles daily to generations of customers looking to get their Italian on, old-school style. The sub sandwiches on fresh-baked bread, especially the Italian with the family's signature dressing and the spicy sausage with a marinara sauce that would have Tony Soprano swooning, have a cult following — as do Peppy and Joe. No wonder Frank Sinatra himself put his arm around Peppy at the Niccoli's first location and said, "This is just like back home in New Jersey."

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